On the cover, it has mentioned the benefits for women and a promise of Rs 2500 for under-privileged women. But the purpose of it seems to have been lost as the drive seems to have boomeranged.
The Congress campaign of 'mein behen man' is getting a lot of criticism in the state. Congress is giving away the packs as a promise for women empowerment to the 5 lakh under-privileged women in the state.
The BJP has targeted the Congress for demeaning women with their campaign. Using Rahul Gandhi's picture is another bone of contention for the opposition party.
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BJP national in-charge Pradeep Bhandari posted on X that distributing sanitary pad packets with Rahul Gandhi's picture was demeaning to women.
However, the Congress maintains that its objective is to empower the under-privileged women. The campaign reflects the self respect and dignity of women they say. It is also a promise of financial freedom for financially deprived women, they insist.
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Meanwhile, sitting CM Nitish Kumar has started Mahila Sambhashan to directly reach out to 2 crore women in the state.