Rajamouli usually promotes his films only when the release date nears. He never pushes early marketing. This time, he changed his approach for Varanasi with Mahesh Babu and held a massive event in Hyderabad during the early stages of the shoot.
The video footage he released earlier drew a mixed response but managed to start conversations. The visuals inspired curiosity and pushed viewers to look deeper into the film's tone and direction.
The imagery based on Hindu mythological epics played a major role in this reaction. Once the footage came out, theories and discussions filled social media. Users started exploring how Rajamouli might shape mythological elements for this Mahesh Babu project.
The visuals linked to Ramayan, Kali Mata and Hanuman added more fuel to the debate. These topics will remain active for months and keep the film alive in the audience's memory, even when the shoot continues quietly.
Releasing this footage turned out to be useful. Rajamouli now has less promotional pressure because the video keeps generating fresh theories on its own. He can focus on production while the team stays confident about the buzz they have created.