Two of the biggest marketing geniuses in Tollywood must be SS Rajamouli and Allu Arjun. While Rajamouli is a master of making global films and marketing them on a grand scale, Allu Arjun has aced the marketing game at his own capacity with Pushpa.
In the case of Pushpa, the film was extensively pushed in the Hindi belt, which led to a deeper penetration. Alongside the obvious effect of the viral-worthy content, there was some degree of media campaign from Allu Arjun to take the beard mannerisms, Srivalli steps, and other bits deeper into the public.
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Coming to Rajamouli, he has a perfect calculation of how to mould his film, take it to larger audiences, and even give it global fame. The fact that he took RRR to the mighty Oscars and staggeringly ended up winning an award for Naatu Naatu shows the kind of understanding that he has.
Coming back to Allu Arjun, he has shown his genius brain again with the event in Bihar that had monstrous crowds in attendance. This was a clever stroke to highlight the Hindi following for the film.
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The success of the event has triggered a series of positive reactions from the Hindi belt, thus projecting a sense of wanting. This will have a psychological effect as the film heads for release.
While both Rajamouli and Bunny are masters of the marketing mechanisms, one can only wonder how well they would market a film if they work together. This project, if, and whenever it happens will surely be a case study of genius film marketing of the highest order.