Ram Charan's Game Changer is the next big pan-India release from the Telugu industry. After delays, the film has secured a prime Sankranti release date, a massive movie season for the Telugu audience.
North America advance bookings have begun in select locations, with full-fledged sales set to start soon.
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The next big challenge is Ram Charan's pre-sales performance. Recently, NTR's Devara made headlines with its premiere pre-sales ($2.8 million), and Pushpa 2 also achieved big pre-sale numbers ($3.34 million), firing up even more post-release.
Now, it's Ram Charan's opportunity to demonstrate his star power.
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With director Shankar's recent track record under scrutiny after Indian 3, the pressure is on Ram Charan to pull massive crowds to theaters in U.S.. Pre-sales for Devara and Pushpa 2 exceeded $2.8-3 million before their premieres. Fans are curious to see if Game Changer can match or surpass those figures.
Game Changer will host its first-ever Telugu movie pre-release event in Dallas on December 21. U.S. premieres are scheduled for January 9.