Telugu Film Industry is not a gigantic industry. It is not an industry of massive turnover when compared to any manufacturing industry and else.
It is because of the glamor the industry carries. The Governments and the Government heads crave for the attention of the film celebrities because they believe it will add glamour to them also and may even turn their fans into voters.
Legal Opinion: What Is The Way Forward In Allu Arjun's Case?
But then, the last six years have been an absolute nightmare for the industry and that is because of two Reddy leaders.
Between 2019 and 2024, Jagan Mohan Reddy showed stars to the industry people. While his prime target is Pawan Kalyan, all the stars suffered.
NTR Ignores Controversy, Pays Hospital Bill of Fan
Chiranjeevi had to lead a few stars to Jagan and the contingent also includes Mahesh Babu and Prabhas who rarely is involved in these things.
The Megastar had to pray to Jagan with folded hands to show mercy on the industry.
AA At Police Station: Key Questions
All this happened because Jagan believed the industry was dominated by Kammas and they do not care for him despite winning sensationally with 151/175 seats.
What happened later is history and now another Reddy is tormenting the industry.
Telangana Chief Minister Revanth Reddy after Allu Arjun after the Sandhya Theater Stampede issue. It appears as if the entire government machinery is against the actor.
Things went to the extent of Allu Arjun's arrest.
Along with the actor, all the industry biggies who lent support to him are also in trouble. Telangana Chief Minister Revanth Reddy lambasted all of them in the state assembly and announced no Special Shows and Ticket Prices Hike for the remainder of his term.
The Police officials are keeping Pressmeets against the actor and there was an attack on his House the other day. There were rumours that the Department would press for his Bail Cancellation.
Revanth Reddy also had similar reasons like Jagan.
When asked to bend, the industry people used to crawl before KTR in the previous Government. KTR used to be a blue-eyed boy for the Telugu Film Industry. They used to sing sermons for KTR on Twitter and offline for everything he does. There used to be a rampage of a PR campaign day in day out.
It is common for Revanth to expect the same. It is rumored that Revanth is upset that no film celebrity wished him on his Birthday last month.
Keeping that aside, many months ago, Revanth Reddy announced State Awards named after Praja Kavi Gaddar. He asked the industry people to come up with modalities for the awards. A couple of months ago, he openly expressed his displeasure about their silence but there is no movement.
It looks like Revanth Reddy has decided to show his power to the industry.
There are rumors that he may cancel the last Ticket Prices G.O. and bring back the Pre-pandemic prices. If that happens, the industry will be doomed.
Looks like the 'Reddy' Curse has hit the industry back-to-back.