With less than two weeks until the release of the Salman Khan starrer Sikandar, there haven't been any official announcements or a trailer launch.
This lack of PR could significantly impact the film's performance.
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However, not all hope is lost. Several factors could still contribute to the film's success.
Salman Khan, last seen in Tiger 3, is making his comeback as a lead in this film. Just his name alone has the power to draw a massive audience to theatres.
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Sikandar has been generating buzz for quite some time now. Fans are eagerly looking forward to this AR Murugadoss directorial, especially for its high-octane action, as teased in the promotional material.
Beyond the action, the film promises romance, drama, and full-fledged entertainment too.
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Salman Khan, who has frequently worked with Katrina Kaif, is collaborating with Rashmika Mandanna for the first time. Watching them share on-screen chemistry in Sikandar will be interesting, and could gather a lot of viewers.
A well-planned and executed Eid release is bound to attract a large audience to the theatres too.
Salman Khan, who has ruled Bollywood for decades, has the potential to make Sikandar a box-office success just through his star power.
His loyal fanbase across India is expected to flock to theatres for this highly anticipated film.
While these factors favour the film, weak marketing could still affect its performance.
Ultimately, the fate of Sikandar, and Salman's comeback, will be determined once the film hits theatres.

