Salman Khan's Eid release, Sikandar, has generated buzz in trade circles about its box office prospects. Trade expert Sumit Kadel is estimating a day one collection of ₹30-35 crores, which could increase to ₹40 crore+ if the trailer makes a good impact.
The second day, being the Eid holiday, should see an increase to ₹45-50 crore, if word-of-mouth is good. This takes the estimated two-day total to approximately ₹70-80 crore, with a chance of going past ₹90 crore if the movie is received well.
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But these figures look small in relation to Shah Rukh Khan's recent box office figures. SRK's Pathaan did a non-holiday opening of ₹55 crore, while Jawan did ₹65 crore on a half-holiday.
Salman's figures, even on the festival release of Eid, look smaller by comparison, and one wonders whether he has been overtaken by SRK in terms of box office draw.
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For Salman Khan, Sikandar is not just another Eid release-it is a vital chance to regain his position as Bollywood's undisputed box office king.
With his recent movies not being able to generate the frenzy once associated with his name, a good opening for Sikandar is essential to regain his hold and remind people of his unmatched star power especially during the festive period.