Before release, S.S. Thaman was hyping Game Changer's music to the roof. He said it was phenomenal and the song Jaragandi would set the theatres on fire.
But now that the film has flopped, his tune has changed.
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Instead of owning up to the album's failure, Thaman is now blaming the choreographers, saying there was no proper hook step to make the songs go viral.
He says a music director can take a song to 50 million views, but after that choreography decides the fate.
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But wasn't it his job to make sure the music itself was strong? If a song is really great, does it need a dance move to succeed?
Sure the choreography wasn't impressive, but that's only a part of the problem. The real issue? Thaman's music itself was outdated.
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Fans expected fresh, powerful compositions, but the album didn't deliver. Instead of blaming others, he should acknowledge his own work didn't meet the expectations.
Time and again filmmakers and composers create artificial hype, making the audiences believe something extraordinary is coming.
But when the final product doesn't deliver, they shift the blame. Fans have to see through this strategy. Hype doesn't make a song good quality does.
In the end Game Changer's music failed because it wasn't memorable enough. No excuse can change that.