Toxic has secured one of the biggest pre release overseas deals for an Indian film. The achievement is notable, especially since it is not a franchise project.
The film stars Yash in the lead role.
Phars Film, a major international distributor, has acquired the overseas theatrical rights. The deal is reportedly valued at Rs 105 crore. It covers only the Indian language version and excludes the English version.
In addition, the Andhra Pradesh and Telangana theatrical rights are said to have been sold for Rs 120 crore. These numbers have caught the attention of trade circles. Some insiders believe the figures could be slightly inflated to build hype.
Trade analysts suggest the makers are projecting strong confidence. They are positioning Toxic as a film that can withstand competition. Many feel the strategy is aimed at countering Dhurandhar 2.
Dhurandhar 2 is expected to be a major box office contender. Its prequel performed beyond expectations. Naturally, comparisons between the two films have begun.
While some see the numbers as a marketing move, the overseas deal appears credible. However, such massive pre release business also carries high risk. If the film underperforms, recovery could become challenging.
For now, Toxic stands as an ambitious and record setting venture. The scale of the deal reflects big expectations. The final verdict will depend entirely on box office performance.