Promotions for star-hero films usually begin at least three months before release, with posters, songs, and video content rolling out regularly.
However, in the case of Prabhas and Maruti's upcoming film Raja Saab, there's been a noticeable delay in the campaign.
Raja Saab is scheduled to release on January 9, yet not a single song from its album has been released so far. While some fans are blaming Maruti, the director had already shared two promotional videos, including the film's trailer.
Still, fans are now urging the makers to release the first song, saying it's crucial to set the tone for the rest of the promotional journey.
Adding to the pressure, Ram Charan's Peddi has already dropped its first track, Chikiri, nearly five months before its release. Fans are comparing the two strategies, pointing out that Charan's team is far ahead in creating buzz while Prabhas's Raja Saab is only two months away and yet to begin its musical campaign.
The good news for Raja Saab is that Thaman is composing the music, and expectations are high given his current successful streak. With the clock ticking, fans believe it's the perfect time for the team to kick off the musical promotions by unveiling the first song from the album.