Audiences today expect premium viewing experiences, especially for visually grand films. The IMAX format has become a popular choice for scale, depth and immersion.
It is now seen as the ideal way to enjoy big-screen spectacles.
India has added several IMAX screens in major metropolitan cities. But access is still uneven across the country. The Telugu states are a clear example of this gap.
With the upcoming Rajamouli-Mahesh Babu film
The issue lies in infrastructure. India currently has 34 operational IMAX screens across cities, listed in detail in the original information. However, not a single IMAX theatre exists in Andhra Pradesh or Telangana.
This gap is significant, especially considering the ambition of Telugu cinema. Films like Baahubali and RRR have raised the bar for scale and presentation. Telugu audiences now expect the best formats for such large projects.
As Varanasi aims to push the format further, one question remains. Will the Telugu states build IMAX screens in time for its release? The chances appear slim right now. But with rising demand and industry pressure, it may become a reality sooner than expected.