There has been a huge shift in how people travel in recent years, particularly in India. Recent reports by Atlys and OCED reveal that the Indian people, particularly the GenZ and the millennials prefer 'experiential tourism' over traditional sightseeing.
This new generation prefers to give significant importance to music concerts, sports events, and cultural festivals in their travel itinerary. This is further proved by an increasing trend of 'gig tripping', where fans travel internationally to attend their favourite concerts.
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This was revealed when Taylor Swift's Eras Tour led to a massive 20% spike in visa applications! Coldplay's upcoming India tour and Diljit Dosanjh's Dil-Luminati tour have also driven significant demands, leading to yet another spike in visa applications.
Sports-related events too are major drivers in this surge of visa applications. Events like the Abu Dhabi Grand Prix, and several other racing events across the US, Mexico, and Brazil prompted a 10-12% surge in the applications, primarily from cities like Hyderabad, Delhi, and Bangalore, while the Paris Olympics witnessed a massive surge of 60%!
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Cultural fests across the world also have their fair share of surges to boast of, as events like Germany's Oktoberfest, and Indian cultural celebrations such as Diwali and Durga Puja also lead to a whopping 15-18% increase in overall visa applications!
This shows the desire of the current generation to travel meaningfully around the world, enjoying the things that they like by prioritizing attending several global events and connecting with their cultural roots more deeply than ever.