Yash Raj Films has locked in August 13th (a Wednesday) for U.S. premieres, and here's why it matters:
With full-fledged Hindi premiere shows starting only from day one (Thursday), the entire premiere pre-sales momentum depends on NTR's stardom.
NTR fans now have a chance to show up in full force - just like they did for Devara, which pulled in a massive $3.8 million from premieres and day one combined.
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But War 2 still carries the perception of being a "dubbing film" rather than a Telugu title - a gap that needs fixing through powerful promotional material in the coming weeks.
If War 2 delivers numbers close to Devara, it will be a sensational moment for NTR's growth in the U.S. market. If not, the burden of a weak start could generate negative PR around him.