The latest one is the outrage against Amazon for selling a book that has a controversial depiction of Goddess Kali.
Such incidents not only ignite public emotion but also highlight the challenges global platforms face when operating in diverse societies.
The core of the issue is the cover of "Kali Ma: A Collection of Short Stories" which has Goddess Kali depicted in a way many in the Hindu community find extremely offensive.
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This has led to widespread anger with hashtags like #BoycottAmazon trending on social media and calls for government intervention getting louder.
The issue has gone beyond online protests with formal complaints filed with authorities and plans for public demonstrations in major cities.
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Many recall previous instances where Amazon was accused of being insensitive to Indian sentiments like selling products with religious symbols inappropriately.
This is a recurring pattern and raises questions about Amazon's product screening and its understanding of cultural boundaries.
Some see it as repeated oversights while others suspect a deeper disregard for local values.
Expectations from such a big marketplace is to respect the faith of its huge customer base especially in a country where religious identity is closely tied to cultural pride.
The outcome of this controversy may set a precedent for how global companies navigate faith and commerce in India's rapidly changing landscape.