Usually, Rajamouli has a very proactive way of marketing, his films, right from the day of the announcement. Even in the case of RRR, he held a grand media meeting to introduce the core premise of the film and also project his two superstar Junior NTR and Ram Charan.

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However, in the case of his upcoming film with Mahesh Babu, Rajamouli appears to be strangely silent when it comes to the introduction and announcement videos.

The film was launched in a silent manner without any pics or videos being released to the media. Not many people outside the social media circle, even know that the film has been launched already.

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Even a simple picture of Mahesh Babu and Rajamouli could have shaken up the internet. But for some reason, Rajamouli refrained from this choice and kept it very secretive.

It is perhaps understandable that Rajamouli is trying something out of the ordinary for this film with Mahesh, as he is uncharacteristically silent this time around. The desire to market, his film right from the opening day is missing here.

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Rajamouli has indeed been sharing a few social media posts, which are being extensively re-shared through memes. But this campaign is entirely surrounding the social media space and not beyond it.

There is no debating the fact that the very collaboration of Rajamouli and Mahesh is enough to set the market on fire. But what is evident in the case of this film is Rajamouli is going out of his way to keep things very simple and quiet. This is not what we are accustomed to seeing from the big man.