There is no debating the fact that no other hero matches Allu Arjun when it comes to aggressive marketing and front-foot promotional campaigns.

The fact that he is touring major parts of India for the promotions of Pushpa 2, and more so, in a very calculated manner instates the same.

But with these aggressive and front-foot promotions come additional baggage as well and it has a lot do with fans pressure.

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At a time when Prabhas is doing Rs 600 crore(Salaar) and a whopping Rs 1000 crore(Kalki) with absolutely zero promotions, this aggressive promotion from Bunny comes with a tag.

After all these promotions, Pushpa 2 must surely set the box office on absolute fire, or else there will be detrimental talk among fans on social media.

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Notably, NTR also hit Rs 400+ crore with Devara with arguably low promotions. This is another yardstick.

So now, with the sequel advantage, and the aggressive promotional campaigns, the expectation is that Allu Arjun must absolutely hit it out of the park this time around. Otherwise, fans will speak low of the kind of good work that is going into the film.

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But nevertheless, and most importantly, it is good that Bunny is pushing the envelope further with his thrust to open up new markets. This is the kind of dedication and desire that sets him apart from the rest and made him what he is today, even without Rajamouli's stamp.