In an era where fashion often moves at the speed of a scroll, KATHAI arrives as a gentle pause — a reminder that some things are meant to be felt, not rushed. Founded by designer Nikita Narayan, the new-age saree label reinterprets India’s textile heritage through an earthy, grounded lens that honours craft, community, and timeless design.

The brand takes its name from “Kathai,” a warm brown tone associated with soil, roots, resilience, and the continuity of Indian culture. Much like the colour itself, KATHAI draws from the deep relationship Indian women have shared with the saree for centuries.

Historically, the saree has been one of the world’s oldest unstitched garments — evolving across regions, yet retaining its emotional and cultural symbolism. KATHAI builds on that legacy, but with a modern, conscious sensibility.

A Philosophy Woven in Purpose

At the core of KATHAI lies a three-pillar philosophy:

People — celebrating artisans whose hands preserve India’s craft heritage.
Product — creating sarees that balance authenticity with contemporary wearability.
Planet — encouraging mindful sourcing, seasonless collections, and minimal waste.

Rather than chasing trends, the brand embraces natural textures, handwoven details, and organic imperfections — the kind that signal human touch. In an industry where fast fashion often prioritises quantity over character, KATHAI positions the saree as an heirloom-quality garment meant to outlive seasons.

‘Udyaan’: A Garden in Fabric

The debut collection, ‘Udyaan’ (meaning garden), captures the idea of renewal and feminine strength. The collection unfolds through three thoughtfully-crafted lines:

🌿 Kathai Rangat — vibrant, versatile sarees for all age groups, pairing joyful colours with classic elegance.
🌸 Kathai Trendy — youthful, expressive drapes for the modern woman who enjoys playful styling.
🪶 Kathai Chaap — sarees inspired by Sohrai and Madhubani folk-art traditions of Jharkhand and Bihar, reimagined in earthy tones.

Each piece celebrates craftsmanship and premium finishing, while remaining fluid, wearable and contemporary.

The Designer Behind the Label

A NIFT Delhi alumna, Nikita Narayan has worked with global fashion houses including Tommy Hilfiger, Calvin Klein, Marks & Spencer and Gap during her tenure at Orient Craft. Returning to Ranchi in 2013, she built a studio known for blending rooted aesthetics with global sophistication. KATHAI is the next chapter in that journey — a digital-first brand with a national and international vision.

Fashion Facts & Saree Styling Tips

• Globally, the saree is recognised as one of the oldest continuously-worn garments in history, predating many Western silhouettes.

• A well-chosen fabric can change your drape completely — mul and linen create soft, fluid falls, while silk and organza offer structure and formality.

• Earth-tone sarees, like KATHAI’s palette, pair beautifully with textured blouses, oxidised jewellery and natural-finish makeup for an understated luxury look.

• For modern styling, belted drapes, jacket blouses, and minimal accessories keep the saree contemporary while respecting tradition.