Vikram Solar, one of India's prominent solar photovoltaic (PV) module manufacturers, will be partnering the Kolkata Knight Riders (KKR) in the upcoming season of the Indian Premier League (IPL), which gets underway from March 22. KKR, who are the defending champions, will kick-off the tournament against the Royal Challengers Bengaluru (RCB), at their home ground the Eden Gardens.
The stadium will host nine matches this season, including Qualifier 2 and the Final.
As the official clean energy advocate of KKR, Vikram Solar aims to harness the sport's unparalleled influence to drive awareness and action towards a sustainable future. As part of this collaboration, the Vikram Solar logo will be featured on the KKR team jersey.
With cricket acting as a catalyst for widespread public engagement, Vikram Solar aims to amplify climate consciousness, making solar energy adoption a mainstream conversation. By leveraging KKR's fan base, the partnership will bridge the gap between advocacy and action, inspiring individuals and businesses to embrace renewable energy solutions.
This collaboration also aligns with India's long-term sustainability goals, reinforcing Vikram Solar's dedication to accelerating the clean energy transition. The initiative underscores the company's role in shaping a future where business, sports, and environmental responsibility converge to create meaningful impact.
As Vikram Solar steps into the twentieth year of pioneering solar innovation, this partnership with KKR represents a bold step towards mobilizing communities, fostering a culture of sustainability, and making renewable energy an integral part of India's growth story.
Mr. Gyanesh Chaudhary, Chairman and Managing Director, Vikram Solar sharing his views on the partnership said: "As Vikram Solar steps into the twentieth year of pioneering innovation in the renewable energy sector, we are proud to partner with Kolkata Knight Riders-a team that embodies passion, resilience, and excellence, values that resonate deeply with us. As a homegrown brand with strong roots in Kolkata, this collaboration presents a powerful opportunity to drive greater awareness and accelerate the adoption of solar energy across India. Through this association, we aim to inspire a shift toward solar adoption, empowering individuals and businesses to be part of a greener, more sustainable future."
Mr. Venky Mysore, CEO of Kolkata Knight Riders, said: "At Kolkata Knight Riders, we believe in the power of sports to drive meaningful change, and our partnership with Vikram Solar for the upcoming season is a step in that direction. Cricket has an unparalleled ability to connect with millions, and through this collaboration, we aim to inspire greater awareness about sustainable energy solutions and practices. This partnership is not just about the game-it's about leveraging our collective influence to encourage positive environmental impact and champion a more sustainable tomorrow."