The company is using Bengaluru's busy roads and daily traffic as a creative marketing platform to introduce commuters to its flagship product, Wispr Flow.

Instead of relying only on traditional digital advertising, the startup has chosen street-level visibility through branded auto-rickshaws.

The campaign aims to capture the attention of office-goers, students and professionals navigating Bengaluru's traffic-heavy streets.

With autos moving through commercial hubs, tech parks and residential areas, the company hopes to build quick recognition among urban users.

Wispr Flow is a real-time speech-to-text application that converts spoken words into written text instantly.

The platform also removes filler words, allows corrections while speaking and supports more than 100 languages.

This includes Hinglish and several Indian regional languages, making it suitable for multilingual users who frequently switch languages while speaking.

Tanay Kothari said the company wanted a more visible and relatable launch strategy in India rather than depending only on online promotions.

The company has also reduced subscription pricing for Pro plans aimed at students, developers and users who depend on multilingual productivity tools.

Launching in Bengaluru reflects the city's reputation as India's technology capital, where startups often test new products among early adopters.

The auto campaign has already drawn attention online, with many calling it a smart blend of local culture and modern innovation