13 IS A LUCK NUMBER THIS TIME -92.7 BIG FM & RAMKY ENVIRO BACK IN TOWN WITH GREEN HEROES
Ramky Enviro joins hands with BIG FM to promote usage of eco-friendly Ganesha Idols this festival season
Hyderabad, 14th August 2020: BIG FM, one of India's largest radio networks, kicks off this year's Ganesh festivities with the announcement of the 13th edition of its award-winning initiative, Ramky BIG Green Ganesha. With each passing year, theeco-friendly brainchild of the network has always reinforced the absolute necessity for environment conservation and sustainability. Gaining immense popularity since the time it laid its foundation in 2008, the campaign this year, will be spearheaded which undoubtedly will entice listeners across the festivities.
'Ramky BIG Green Ganesha' is a heartfelt initiative that promotes the use of eco-friendly Ganesh idols & its celebration with minimum environmental damage. Garnering an unprecedented response, the radio station urged people to adopt usage of clay idols / seed Ganeshas with the listeners who opted for Green Ganesha being termed as Green Heroes in Hyderabad. In order to make a conscious effort of keeping the environment clean, this year, BIG FM & Ramky team are distributing Clay Ganesha idols with a seed in each one of it. These Ganesha idols are packaged in a bio-degradable Coconut Pit. These idols are distributed across various Gated Communities across Hyderabad. People can perform immersion at their home, in a flower pot, after performing pooja during Ganapathi Navratri. We will have a canter going around town from 13th August, 2020 till 22nd August 2020
We have prominent celebs from Tollywood & TV industry such as Sri Tanikella Bharani, Gopichand, Priyamani, Kartikeya, Sudheer Babu, Eesha Rebba, Bhanuchander and many more who are promoting / endorsing the cause on 92.7 Big FM and digital media.
Mr Goutham Reddy, Managing Director & CEO of REEL, said, 'We are delighted to announce the 13th edition of Ramky BIG Green Ganesha, an awarded partnership initiative by Ramky Enviro and BIG FM. This year has been challenging and uncertain. It has reinforced us to protect and preserve the environment like never before. This initiative that we have taken is to promote a cordial and constructive relationship with our environment. Through this we would like to spread the importance of environmental protection to promote sustainable development. We want to ensure our environment comprising of Water, Air, Soil and the Ecology around it are well preserved and protected for the next generation's needs. Let this festival be a joyous moment be a green festival for all of us and bring forth health & happiness, give us the courage and strength to fight COVID and create sustainable world'.