From immersive lived experiences to real-time digital narratives, Brut creates a global playground for brands and creators.
National: 11 th May 2026: Brut, the official media partner of the Festival de Cannes , returns to the global stage for the 79th edition (May 12-23, 2026) , marking another consecutive year of its ongoing collaboration with the festival as the official media partner.
Building on its digital-first content, Brut India is creating a global canvas for brands and creators to collaborate in real time to produce culturally relevant narratives for global audiences.
This year, Brut brings together a diverse mix of creators from regional voices to global influencers, turning Cannes into a dynamic content playground. The lineup includes Sufi Motiwala, Ishita Mangal, Rida Tharana, Disha Madan, The Mermaid Scale, Nidhi Kumar, Ishani Mitra, Niranjan Mondol, Smriti Khanna, Niharika Jain, Chef Pavitra Kaur, Dipali Mathur (Mrs India 2025-26), Sam Webb, Entrepreneurs Sneha Khanal and Bhupendra Khanal of Dogsee Chew - a pet care brand from the Himalayas in 30+ countries will represent the festival.
As the official partner of the Festival de Cannes, Brut India has consistently been at the forefront of showcasing India's most relevant digital voices, spotlighting the growing creator ecosystem and its impact on culture and storytelling. This year's lineup brings together a mix of culturally relevant digital creators, each known for building strong audience communities and driving conversations across platforms.
'As Brut continues its role as the global media partner for the Cannes Film Festival, we see this as a powerful collaboration to bridge Indian storytelling with a truly global stage. Our focus from India is covering cinema and shaping culture by bringing Indian creators, entrepreneurs, and actors to Cannes; amplifying their voices; and building meaningful collaborations for brands within this moment of global attention. Cannes is where creativity, commerce, and culture intersect, and we're proud to lead that narrative for India in a way that feels both authentic and forward-looking,' said Mehak Kasbekar, Country Manager and Editor in Chief, Brut India.
Lived experiences are no longer just a marketing add-on; they have become one of the most defining pillars of modern branding. For Gen Z, authenticity isn't optional; content needs to feel real, immersive, and culturally relevant.
In line with this shift, Brut India continues to reshape how stories are told, from curated campaigns to more immediate, experience-driven narratives. Through collaborations with global and homegrown brands, Brut will co-create content that blends storytelling with brand purpose, ranging from behind-the-scenes moments and red-carpet narratives to creator-led formats designed for digital-first audiences.
With a strong on-ground presence, Brut will also bring audiences closer to Cannes through creator takeovers, exclusive interactions, and immersive formats that translate the festival experience into engaging digital content.
The Festival de Cannes is one of the most renowned film festivals in the world, held annually in the French Riviera and attended by leading voices across cinema, culture, and media.