Tuesday, 02 Jul, 11.50 am News Patrolling

IIM-Calcutta announces the fifth batch of Executive Program in Digital & Social Media Marketing Strategy

in partnership with Hughes Global Education

Direct to Device [D2D] learning mode enables students to attend live classes from anywhere and anytime

Last date of course application is August 31, 2019

India, Tuesday, July 02, 2019:Indian Institute of Management (IIM) Calcutta, in partnership with Hughes Global Education, announced the fifth batch of 'Executive Program in Digital & Social Media Marketing Strategy [EPDSMMS]' for working executives. The program focuses on marketing and digital strategy and builds on three pillars of traditional marketing analytics, search marketing, and social media listening and analytics.

The six month-long programme creates a synergy between on-field practice and in-class learning, with comprehensive case-study based course structure divided into three modules: Online module with programme delivery through 'Direct-to-Device [D2D] mode for students to attend live classes anywhere at the scheduled date and time, and two campus modules with face-to-face classes at IIM-Calcutta.

Delivered over the Hughes Interactive Onsite Learning platform, EPDSMMS is designed by prominent faculties at IIM Calcutta, offering participants with an integrated view with specialized management skills and in-depth knowledge on digital and social media marketing and analytics: how to plan, implement and measure a digital marketing and social media strategy to create awareness, generate leads and ultimately drive sales.

Speaking at the launch,Programme Directors,shared their excitementabout EPDSMMS.

Mr. Indranil Bose, IIM-Calcutta, said, 'From small business to big brands, corporates today are looking to develop and implement an integrated marketing strategy with an increased focus on social media; opening numerous opportunities and avenues for marketing professionals across domains. Keeping in sync with the growing demand, we have designed this (EPDSMMS) programme to help marketing professionals upskill themselves with the best practices, advanced tools, and technologies for effective digital and social media marketing. This specially designed course will not only help them refine their thought process but also help them deliver improved customer experiences and better marketing results.'

Mr. Anurag Bansal, Senior Director, Hughes Global Education, said, 'The world is going digital and so is India. With improved connectivity, technological advances, and affordable smartphones and data, Indians are taking to the web in a big way, spending over 200 minutes daily on their screens. This is significantly changing the dynamics of Digital and Social Media Marketing, especially with majority of the brands undergoing digital transformation, this enables them to reach out to the right audience in a planned and cost-effective manner.

'With the launch of EPDSMMS, we aim to equip managers and practitioners with advanced concepts and practices of digital marketing to upgrade their skills and help them contribute directly to overall corporate success. We are confident that this programme will empower professionals with the right digital skills and boost creativity to help them achieve greater heights in their respect careers.'he added.

EPDSMMS will be highly experiential and interactive, comprising group-based or individual participant presentations and discussions, case studies, classroom lectures, simulations, and presentations by experts from academia as well as industry. The participants will get an opportunity to learn from thought leaders, develop new perspectives, and get IIM Calcutta executive alumni status at course competition.

Participants will be selected based on their performance in the entrance examination conducted by Hughes Global Education, together with assessment of background and motivation based on the application form submitted. The last date of application for the programme is August 09, 2019 and the first batch will start from November 2019.

Till date, more than 25,000 students have used the Hughes Interactive Onsite Learning platform in 70+ classrooms in 40 cities spread across the country and participated in courses by leading academic partner institutes to improve their skills and move up the career ladder within their organizations. For more information please visithttp://www.hugheseducation.com/.


  • Applicants should be working professionals/self-employed (Need to produce supporting proof)
  • Graduates (10+2+3 or equivalent). 50% marks [aggregate- considering results of all years (e.g. 3 or 4 together)] recognized by UGC/AICTE/DEC/AIU
  • Minimum 2 years of work experience (full-time paid employment) post completion of graduation in media, advertising, start-ups, social or digital media, e-commerce or related domains.

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