The Swedish company YouBed has invented a way to adjust the firmness in a high-level pocket spring mattress without compromising on the highest levels of sleeping comfort, simply by using a remote. This one-bed-fits-all solution will be available globally through a unique sleep concept that is believed to be game-changing for the hotel industry, enabling hotels to finally offer what every guest deserves: the guarantee of a comfortable hotel bed and the best conditions for a good night's sleep.

- Personalized sleep comfort is the missing link that will finally allow hotels to reach their full potential. We hope that many will see this as a great opportunity to upgrade their hotel's offering and competitiveness.

I wouldn't be surprised if our innovation creates a paradigm shift within the hotel industry, and it is our responsibility to support this development in the best way possible. We have therefore spent years proving the sleep concept, while also creating the infrastructure and capacity to support an expected global demand, says Mattias Sörensen, CEO and founder of YouBed.

The YouBed Sleep Concept is now being launched globally in a unique collaboration with Business Sweden and other government departments. 44 new YouBed offices - with the capacity to support every market of the world - are already initiating dialogues with regional hotel groups that are expected to lead local introductions around the world.

- YouBed decided early on to use our existing support structures, a shortcut for leading companies to quickly access global markets. As we got involved early in the process, we could tailor our involvement based on this long-term business relationship. We are really proud to be part of the establishment of a new Swedish multinational company, and to support their game-changing innovation in the capacity it deserves, says Fredrik Fexe, Executive Vice President, Head of Strategy and Business Development at Business Sweden.

YouBed is currently available at all Mövenpick Hotels in Europe, as well as in the Scandinavian First Hotels and Scandic Hotels. The YouBed sleep concept is initially only available for corporate brand introductions that include every hotel within the chain. www.youbed.com