The Challenges in Running a Successful Influencer Campaign
A study by Interactive Advertising Bureau (IAB) revealed that two-thirds of consumers today are using ad blockers. Desktop users say that ads make it difficult for them to navigate sites. While smartphone users believe that ads make web browsing slower. This presents a pressing concern for marketers. Fortunately, they can rely on the ingenuity offered by social media influencers. Regardless of what it is that you are selling, there will always be influencers in that space who can impact your target audience. From editors of top-tier publications to independent bloggers, there are influencers in every niche industry.