Disney is reportedly planning to give Avengers: Doomsday a premium theatrical release in Dolby, D-Box, and 4DX formats. This comes after the studio lost IMAX exclusivity for the film to Dune: Part Three.

Both films are set to hit theaters on December 18. However, Dune will enjoy a three-week exclusive window in IMAX theaters, including the opening weekend. Thus, Doomsday needs a strong boost to compete with Dune 3.