This campaign demonstrates the League’s longstanding dedication to supporting community activities at all levels, including the non-league system, grassroots facilities, and women’s and girls’ football.

The initiative also celebrates the 2.5 million people who have engaged in Premier League-funded community programmes run by Premier League, EFL, and National League clubs. An independent study conducted by social research agency Substance projects that Premier League club charity and Premier League Foundation programmes will generate more than £4.3 billion in social value between 2025 and 2028.

These programmes have contributed to significant improvements in wellbeing, physical and mental health, education, and employment, while also enhancing social cohesion and community connection. The current stage of ‘More Than A Game’, visible at all Premier League matches from March 14 to 22, will focus on the League’s flagship community programme, Premier League Kicks, alongside the Premier League Stadium Fund and Football Foundation.

During this period, clubs will appoint a Community Captain related to their Premier League Kicks activities, recognising participants, coaches, volunteers, and alumni who embody the programme’s positive impact on football and society.

This season marks the 20th anniversary of Premier League Kicks, which offers free weekly football and personal development sessions at over 5,000 venues across England and Wales, delivered by 93 Premier League, EFL, and National League clubs. It targets some of the most underserved communities, supporting young people to reach their potential through football.

An independent evaluation revealed that 93 per cent of Premier League Kicks alumni believe the programme helped them avoid trouble, and 91 per cent gained awareness of the consequences of crime and antisocial behaviour, positively influencing their attitudes and choices.

Premier League Chief Executive Richard Masters said, “It is thanks to the incredible football we see week in, week out in the Premier League that we are able to invest so widely in all areas of the game.”

“This funding has been a priority for us for many years. Through ‘More Than A Game’, we showcase the significant impact this has had on both people and places.

“Premier League Kicks is our longest-standing community programme, and it has made a real difference to young people across the country. For 20 years, it has helped change lives, and we remain committed to supporting communities connected to clubs throughout the football pyramid.

“We are also proud to have delivered long-term investment into grassroots and non-league football through the Football Foundation and Premier League Stadium Fund. This has benefited clubs throughout the non-league system and women’s game, as well as more than 125,000 grassroots teams up and down the country.”

To commence this month’s More Than A Game activities, a Premier League Kicks showcase event was held at Gunnersbury Park in West London, featuring teams from Brentford, Chelsea, Fulham, Queens Park Rangers, and Watford. Guests included former Premier League left-back and Hall of Fame inductee Ashley Cole, Brentford defender Sepp van den Berg, and television personality and former Premier League Kicks participant Big Zuu, who appears in a new ‘More Than A Game’ video.

Crime and Policing Minister Sarah Jones stated, “Premier League Kicks shows how powerful early, positive engagement can be in steering young people away from crime. For 20 years it has created safe, trusted spaces where young people can build confidence, find support and make better choices.

“This aligns with our focus on early intervention – through Violence Reduction Units, Young Futures and targeted action to reduce violence – so every young person has the chance to grow up safe and free from the harms of violence, exploitation and knife crime.

“We value the Premier League’s partnership in this mission and the role Premier League Kicks plays in strengthening communities and supporting young people to make the positive choice.”

The 2025/26 season also marks the 25th anniversary of the Premier League’s extensive investment in the non-league game and grassroots facilities via the Premier League Stadium Fund and Football Foundation. Since their inception, the Premier League Stadium Fund has distributed over 6,200 grants totaling more than £220 million to 1,000 non-league and women’s clubs. Alongside contributions from the Government and the Football Association, more than £1.3 billion has been invested through the Football Foundation into community sites used by approximately 125,000 grassroots teams.

As part of ‘More Than A Game’, the Premier League is highlighting its support for non-league clubs, including Northern Premier League side Heaton Stannington FC, which has received £250,000 from the Premier League for stadium upgrades.

Heaton Stannington co-chair Scott Lyndon said, “Over the last 10 years, we’ve received a quarter of a million pounds via the Premier League Stadium Fund for crucial projects which have enabled us to grow as a club.

“We’ve been able to invest in covered seating, the bar, hospitality room and club shop. Through that, we’ve been able to double our revenue on matchdays and give supporters a better experience.”