Ace Turtle to Partner with Kontoor Brands to Lead Integrated Strategy for Lee and Wrangler in India
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Ace Turtle, India's leading omnichannel retail platform company, has reached a definitive agreement with Kontoor Brands to become its licensee for India. The partnership will enable Kontoor Brands' portfolio, including Lee® and Wrangler®, to be sold through a digitally connected network of online retailers and branded brick and mortar stores.
Commenting on the partnership, Nitin Chhabra, CEO, Ace Turtle said, " Retail is undergoing a major transformation in India and this year has shown that a strong E-commerce presence is essential.
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