MilkLane, a Dairy Start-up Launches 'Toxin & Antibiotic Safe' Milk
MilkLane, a Bengaluru based dairy start-up, launches its first milk product for the retail consumers in the city. The company, which adheres to international quality standards, is promoting and differentiating the new product as 'Toxin and Antibiotic Safe' milk. It forays into the mass market consumer segment, after being active in the B2B segment delivering milk to industrial scale off-takers such as FMCG companies, industrial processors and milk product manufacturers.
The high-quality milk is available in packaging of 500 ml and at an attractive price point of INR 35. With no added preservatives, the milk is processed with Ultra-High-Temperature (UHT) technology to provide safe and enhanced 90-days non-refrigerated shelf life.