Zivame Unveils its New Brand Identity to Capitalise on India's Booming Lingerie Market
Zivame, India's largest online lingerie brand today unveiled its new brand identity with a tagline 'Love Yourself Inside Out'. This new identity aligns with the company's vision of creating an exciting, modern and inclusive environment for women to discover and shop for their intimate wear needs.
Zivame is remodelling its logo to represent true fluidity in terms of innovating and keeping up with varied consumer choices. The colour - coral - is soothingly familiar of its past while being pleasantly adventurous. The 'z ' at the centre of the monogram signifies that the brand is still rooted in its core fundamentals of delivering great products for all occasions, moods and sizes coupled with phenomenal customer experience.