US-based tech manufacturing giant Apple has recentlyintroduced the most affordable MacBook, the MacBook Neo. The new reportssuggestthat now the company is gearing up for a new premium laptop that will be positioned above its cur rent MacBook Pro lineup.
As per media reports, the company is developing a high-end model that willmost likely benamedMacBook Ultra.The device is likelyto consistof an OLED display with touchscreen support. The experts also claim that the upcoming laptop will be a new category rather than a direct successor to current MacBook Pro models.
MacBook Ultra Design and Launch timeline
The device is expected to launch the new device later this year. As per reports, the company may bring OLED panels and a slimmer design to the MacBook Pro lineup powered by M6chipset.
The experts claim that the new MacBook Ultra may coexist with MacBook Pro models powered by M5 Pro and M5 Max chipset. Insteadof replacing themwith thismove,the tech giant aims tocater forpremium buyers and justify the high price tag.
MacBook Ultra Price
The company has not officially confirmed anything yet. However, thereports suggest the potential strategymay follow thepreviousproduct lineup.Back in date when the company introduced the OLED panel on the iPhone X in 2017 andlater oniPad Pro in 2024, the company increased the prices of the device by around 20 per cent. So, users can expecta similar priceincrease forthe upcomingMacBookUltra.
Apart from MacBook Ultra, the company is likely to roll out more premium products. The media reports suggest that the tech giant may introduce afoldable iPhone at a price point of $2000 which isroughly 1.84lakh. The reports also claim that the company could introduce new AirPods models that may position above the current AirPods Pro. However, the company has not confirmed any detailsregardingthe upcoming products yet.