Amul has once again captured the cultural zeitgeist with its latest topical, celebrating the explosive box office success of Aditya Dhar's Dhurandhar: The Revenge . Released on March 19, 2026, the sequel has already amassed a staggering ₹339.27 crore , following in the footsteps of its 2025 predecessor which was the highest-grossing Hindi film of its year.
The Iconic Amul Tribute
The new doodle features a clever caricature of Ranveer Singh in his dual roles as Hamza and Jaskirat Singh Rangi. Sticking to its legendary wit, the brand used the tagline "Maska Mein Hai Doodh Andar" (The butter has milk inside)-a play on the film's intense dialogue-and labeled it as "Superhit Butter."
A "New Era" of Filmmaking
The film's impact has transcended the box office, earning high praise from industry titans:
- Global Comparisons: Kangana Ranaut likened Aditya Dhar's direction to the likes of Spielberg and Nolan.
- Emotional Resonance: Anupam Kher called the theatrical experience "overwhelming," while SS Rajamouli noted that the film has "hit it out of the park."
- Pan-India Support: South superstars Mahesh Babu, Jr NTR, and Allu Arjun have all publicly lauded the film's scale and narrative ambition.
The Ensemble Power
The sequel features a massive cast including R. Madhavan, Arjun Rampal, Sanjay Dutt, and Sara Arjun. With its themes of grit and revenge, Dhurandhar 2 is being hailed by veterans like Rakesh Roshan as the start of a "new era" for Indian cinema, blending high-octane action with deep emotional stakes.