Nexus Malls ropes in Ayushmann
BHUBANESWAR: Nexus Malls has announced Ayushmann Khurrana as its 'Happyness Ambassador' for Esplanade One and the other malls in its portfolio.
Celebrating three years of successfully operating in India, the announcement by 'Nexus Malls' makes them the first Indian retail real estate company to have a Hindi film celebrity on board as their ambassador.
Speaking about the announcement, Nishank Joshi, chief marketing officer at Nexus Malls said, 'At Nexus Malls, we believe happiness is at the centre of everything that we do. When we started looking out for someone who would be a human representation of our values, Ayushmann Khurrana was one name that stood out. His quirky, charming and boy-next-door happy image, teamed with his great fashion sense makes him a perfect fit for us and helps us connect with the youth, which is a huge audience for us across our malls. With Ayushmann onboard, there are several things which we have in the pipeline that can take the Nexus experience to a whole new level.'
'I am delighted to be a part of this journey which has never been embarked upon in India. Malls have become such an integral part of our lives, much beyond just shopping. For a lot of families, malls are their one stop destination for fashion, fun and food requirements over weekends. Being a part of Nexus Malls, I look forward to co-curating happy memories and experiences for the 70 million people who walk into our malls annually,' said Ayushmann Khurrana.