Amazon has confirmed that the 10th edition of Prime Day in India will run from 4 to 6 July 2026, with the sale opening at 12:00am on 4 July and ending at 11:59pm on 6 July.
The 72-hour Amazon Prime Day 2026 India event remains exclusive to Prime members, covering major categories from electronics and appliances to fashion, home and daily essentials.

During Amazon Prime Day 2026 India, customers using SBI or Axis Bank credit cards and EMIs will get an extra 10 percent instant discount, while Amazon Pay ICICI Bank Credit Card users can earn 5 percent cashback on eligible purchases.
Amazon is also rolling out AI-led tools for Amazon Prime Day 2026 India, including an AI-powered "Prime Playback" recap for select members and discovery features such as Rufus, Lens AI, AI Review Highlights, Quick View and Buying Guides to speed up product selection.

For the 10th anniversary of Amazon Prime Day 2026 India, new members can buy the annual Prime plan for Rs. 999 instead of Rs. 1,499, while Prime Lite is reduced to Rs. 599 and the Prime Shopping Edition to Rs. 299 per year for a limited period.
Alongside these cuts, Amazon Prime Day 2026 India will feature over 500 new product launches from brands such as OnePlus and Samsung, with Amazon-branded Echo smart speakers, smart displays and Fire TV devices getting discounts of up to 45 percent.

With extended bank offers, cheaper Prime membership options and hundreds of fresh product launches, Amazon Prime Day 2026 India is positioned as one of the most aggressive editions yet for value-seeking online shoppers.
For Amazon, the event doubles as a loyalty push, using limited-time pricing and AI-enhanced shopping tools to deepen member engagement ahead of the festive sales season.