In this conversation with Pune Times Mirror, Pushpamitra Das, Founder and CMD of Justo RealFintech Ltd., shares his views on Pune's growth story, the company's journey from a sales-focused business to a broader real estate solutions platform, the significance of its BSE listing, and the role of technology and global partnerships in shaping the next phase of growth.

1. How has Pune's real estate market evolved and what does the future look like?

Pune has evolved from being an education hub, manufacturing powerhouse and retirement haven, into one of India's leading technology capitals. Areas such as Hinjawadi, Hadapsar, Kharadi and Baner have become major employment hubs, attracting global technology companies and GCCs that generate lakhs of jobs. This inflow of students, professionals, defence personnel and families creates sustainable housing demand. Infrastructure projects such as the Metro, Ring Road, Missing Link, Navi Mumbai Airport and Vadhavan Port will further strengthen the Mumbai-Pune economic corridor and drive growth in emerging residential markets.

2. What was the foundational vision behind Justo and how does the BSE listing validate that journey?

Justo was founded on the belief that developers needed more than sales support. They needed systems, execution discipline and business solutions that could improve outcomes. Our original philosophy was "Advice. Create. Nurture". As the market evolved, so did we. Today, our brand promise "Built for Real Growth", reflects our role as a growth partner helping developers improve sales velocity, cash flows and business predictability. The BSE listing validates our governance standards, business model and commitment to creating long-term stakeholder value.

3. How has Justo evolved in Pune?

Pune has been central to our growth journey. While we began as a sales-led organisation, we have evolved into an integrated ecosystem supporting developers through market intelligence, marketing, sales, CRM, home loans, construction finance and customer lifecycle management. Instead of managing multiple agencies, developers can access a single platform designed to improve project outcomes. Our objective is to reduce business complexity, improve efficiency and accelerate growth.

4. How does the mandate model bring structure and transparency?

A Channel Partner focuses on bringing customers. A mandate partner assumes responsibility for the entire sales and customer lifecycle on behalf of the developer. At Justo, we support everything from project positioning and pricing to sales, collections, CRM, home loans and customer handover. We also help build developer brands and reduce business uncertainty through structured execution, reporting and accountability. This creates greater visibility, predictability and stronger cash flows.

5. How does your model help developers optimise cash flows?

Real estate is fundamentally a cash-flow business. Our role is to align sales velocity, collections and project funding requirements. Faster inventory movement improves collections, supports construction progress and strengthens project viability. We focus on outcomes that matter- velocity, absorption, collections and cash-flow efficiency.

6. How is Justo using technology?

Technology enables us to move from execution intelligence to growth intelligence. Through data analytics and AI, we are improving lead qualification, customer engagement, demand forecasting and conversion efficiency. Our vision is to build a RealFintech Design-to-Delivery platform that combines technology, data and human expertise to deliver superior outcomes.

7. How will Chestertons transform your offering?

Chestertons brings over 220 years of global real estate expertise and access to international markets. Through its network, Indian projects can be showcased across the UK, Europe, the Middle East and other affiliate countries. While Justo focuses on the ₹80 lakh to ₹2.5 crore residential segment, Chestertons enables us to address premium, luxury, leasing, commercial and institutional advisory opportunities, creating a truly end-to-end real estate platform.

8. Your message to Pune's developers?

Don't look for vendors; look for growth partners. The future belongs to developers who build strong ecosystems around themselves and focus on governance, execution and long-term value creation.

9. Advice for young entrepreneurs?

Start. Solve real problems. Choose partners carefully. This is a people business, but that does not mean ignoring productivity and accountability. Build systems, measure outcomes and maintain financial discipline.