Instagram has begun rolling out a Dhurandhar: The Revenge-inspired custom font inside its standalone Edits app, which is used to create Reels from photos and videos. The font mirrors the styling seen on posters for Aditya Dhar's action film starring Ranveer Singh, whose worldwide box office has already crossed the Rs. 1,000 crore mark within days of release.

The Dhurandhar font appears in the text tool in Edits on both Android and iOS in India, alongside existing typefaces, and can be resized and recoloured like any other option. Creators do not need an extra download; they simply open Edits, start a Reel, tap Text, then scroll through the "Aa" menu to select the Dhurandhar-inspired style before posting or saving their clip.

The new font is part of a broader push to position Edits as a creator-first video editing app that rides entertainment trends in real time. Meta is offering the Dhurandhar-inspired look for a limited time, capitalising on the film's record-breaking run to encourage Reels that echo its cinematic branding.

By matching typography to a major theatrical release, Instagram is nudging users toward more polished, themed content that feels aligned with what they see in cinemas and on streaming platforms. For brands and influencers, it also offers an easy way to join a viral moment without investing in bespoke motion graphics or design work.

In parallel, mobile developer Alessandro Paluzzi has shared screenshots suggesting Instagram is testing automatic offline downloads for Reels via a new "Manage offline downloads" setting. According to the leaked interface, users could toggle automatic downloads, restrict them to Wi-Fi, and limit how many clips are stored locally at once, with options such as 10, 30 or 50 videos.

Meta has not formally announced the offline feature, and it is not yet visible in the public app, but the test points to an experience where frequently watched Reels remain accessible even when connections drop or data is scarce. That would be particularly useful in markets like India, where patchy coverage and tight data caps still shape how people watch video on the move.

The Instagram Edits Dhurandhar font and the emerging offline Reels tools underline how Meta is tightening the link between big-screen culture and everyday mobile storytelling. A temporary, film-branded font gives creators a timely visual hook, while background work on offline viewing hints at a future in which Reels behave more like cached entertainment than fleeting social posts.

For now, the Dhurandhar-inspired typeface is a simple update inside Edits, but its timing and the parallel tests around downloads suggest Instagram is steadily building a more robust, movie-adjacent Reels ecosystem rather than just adding another novelty font.