As part of the limited-period anniversary promotion, the iPhone 17 Pro Max 256GB, which carries an MRP of Rs. 1,49,900, is now available at a net effective price of Rs. 1,02,900 through a mix of instant discount, bank cashback and exchange benefits. Customers receive a Rs. 1,000 instant discount, Rs. 4,000 bank cashback, a Rs. 6,000 exchange bonus, and can claim additional exchange value of up to Rs. 36,000 on eligible devices.

The iPhone 17 Pro 256GB, powered by Apple's A19 Pro chip, is also part of the sale, with its effective price reduced to Rs. 89,900 via similar cashback and exchange offers, though it does not receive the extra instant discount applied to the Pro Max model.

Apple's more mainstream iPhone 17 line sees some of the steepest cuts in the promotion. The 256GB iPhone 17, originally priced at Rs. 82,900, drops to an effective Rs. 37,900, while the 512GB variant falls from Rs. 1,02,900 to Rs. 57,900 after instant discount, Rs. 3,000 bank cashback, Rs. 6,000 exchange bonus and exchange value of up to Rs. 35,000.

The ultra-thin iPhone Air is also discounted, with the 256GB model at an effective Rs. 56,900 and the 512GB option at Rs. 76,900 once all offers are applied. Buyers can further spread the cost using no-cost EMI plans of up to 24 months, with instalments starting at Rs. 3,413, according to the retailer.

The anniversary campaign extends beyond the iPhone 17 Pro Max discount headline, covering tablets and wearables as well. The iPad (2025) Wi-Fi 128GB model falls from Rs. 34,900 to an effective Rs. 31,900, while the Wi-Fi + Cellular version drops from Rs. 49,900 to Rs. 46,900.

Apple's latest M5-based iPad Pro range also participates, with the 11-inch 256GB Wi-Fi model available at an effective Rs. 94,900 and the 13-inch version at Rs. 1,24,900. On the wearable side, the rugged Apple Watch Ultra 3 comes down from Rs. 89,900 to an effective Rs. 84,400, thanks to a Rs. 2,500 instant discount and Rs. 3,000 cashback, while Apple Watch Series 11 and Apple Watch SE 3 are listed at Rs. 43,400 and Rs. 22,900 respectively after offers.

For Indian buyers who typically see Apple's top-end hardware stay close to launch prices, the current iPhone 17 Pro Max discount and related bundle of offers mark a rare window to upgrade at more accessible levels. With aggressive exchange values, bank incentives and long-tenure no-cost EMIs, the Imagine Store sale appears clearly aimed at widening Apple's high-end user base just as the company celebrates its 50th year, and many customers weighing an upgrade may find it hard to justify waiting for the next big festival sale instead.