Samsung Galaxy A57 5G price in India has finally been revealed, and its arrival is clearly aimed at users who want premium features without jumping to the S-series.
Samsung's new Galaxy A57 5G and Galaxy A37 5G are now on sale in India as successors to last year's Galaxy A56 5G and Galaxy A36 5G.
Both phones feature a 6.7-inch full-HD+ Super AMOLED+ display with a 120Hz refresh rate, paired with large 5,000mAh batteries designed to comfortably last a full day or more.
The Galaxy A57 5G is powered by Samsung's Exynos 1680 chipset, while the Galaxy A37 5G uses the Exynos 1480, with both models offering up to 12GB of RAM and 256GB of storage.
They run One UI 8.5 based on Android 16 and are marketed as AI-ready devices, bringing camera and performance enhancements over their predecessors.
Samsung Galaxy A57 5G price in India starts at Rs. 56,999 for the 8GB RAM and 256GB storage variant, going up to Rs. 62,499 for the 12GB RAM option.
The handset is offered in Awesome Navy, Awesome Icyblue and Awesome Lilac finishes, with a glass build and IP68 rating for dust and water resistance.
Meanwhile, the Samsung Galaxy A37 5G price in India begins at Rs. 41,999 for 8GB RAM and 128GB storage, with 8GB/256GB and 12GB/256GB versions priced at Rs. 47,499 and Rs. 52,499 respectively.
It comes in Awesome Lavender, Awesome Charcoal and Awesome Graygreen colours, and like the A57 5G is available via Samsung's online store, major e-commerce sites, Samsung Exclusive Stores and offline retail partners.
A key part of Samsung's pitch is longevity: both the Galaxy A57 5G and Galaxy A37 5G come with a commitment of six generations of Android OS and One UI upgrades, along with six years of security updates.
That level of support, usually reserved for flagship lines, is likely to appeal to buyers who hold on to their phones for several years.
To sweeten the launch, Samsung is offering an upgrade bonus of Rs. 5,000 on eligible exchanges, effectively bringing the entry price down to Rs. 36,999 in some scenarios.
There is also cashback of Rs. 3,000 on select bank and UPI transactions, a 24-month no-cost EMI option, and an additional Rs. 3,000 upgrade bonus for customers choosing EMI-based purchases.
Beyond conventional finance schemes, the Galaxy A57 5G and Galaxy A37 5G are also available under Samsung's "Triple Zero" programme, which combines zero down payment, zero interest and zero processing fees on select partners.
This effectively allows buyers to spread the cost without a steep upfront hit, making the mid-premium positioning more accessible.
In the crowded mid-segment, the Samsung Galaxy A57 5G price in India stands out less for raw specs and more for the promised six generations of Android and One UI updates plus six years of security patches.
For users who prioritise long-term support, water resistance and brand familiarity over the most aggressive pricing, Samsung's latest A-series duo could quietly become some of the most practical Android phones on Indian shelves this year.