The 12GB RAM and 256GB storage model, which launched in India at Rs 1,29,999, is now available at one of its lowest effective prices since launch.

On Amazon India, the Samsung Galaxy S25 Ultra price drop currently works out to about Rs 37,510 on select colour options of the 12GB + 256GB variant. This brings the effective price down to roughly the mid-Rs 90,000 bracket, undercutting previous Amazon Great Indian Festival and Great Summer Sale offers on the same phone.

Only specific finishes such as Titanium White Silver and Titanium Silver Blue are listed at the most aggressive price, while Titanium Black and Titanium Gray sit slightly higher by a few thousand rupees. Buyers can also stack bank offers, coupon discounts and exchange deals on Amazon to trim the final payable amount even further, depending on eligibility.

The Samsung Galaxy S25 Ultra 12GB + 256GB variant originally went on sale in India at Rs 1,29,999. Since then, Samsung has officially revised prices across channels, cutting Rs 10,000 on the 256GB model and Rs 2,000 on the 512GB version, while the 1TB variant has seen a Rs 4,000 hike. Retail promotions on platforms such as Amazon and Flipkart have pushed the effective deal price even lower at times, bringing the Ultra close to or even below the Rs 1 lakh mark.

Despite the Samsung Galaxy S25 Ultra price drop, the hardware remains firmly flagship. The phone features Qualcomm's Snapdragon 8 Elite chipset, a 6.9-inch 120Hz AMOLED display, a 200MP-led quad camera system and a 5,000mAh battery with 45W wired and 15W wireless charging support. Storage options go up to 1TB, and Samsung is also positioning the device as a Galaxy AI showcase, adding on-device and cloud-based AI features to its One UI software.

The steeper online discount, Samsung's official price revision and ongoing bank or exchange deals make the current Samsung Galaxy S25 Ultra price drop one of the strongest flagship offers in India. For buyers who had held off at launch pricing, the combination of long-term software support, high-end camera hardware and aggressive Amazon deals now makes the Galaxy S25 Ultra a far more rational, and not just aspirational, upgrade.