India’s Digital Shift in the Eyes of an Industry Leader with Two Decades of Experience KOLKATA: In a span of 5-6 years, we have witnessed digital technologies evolve, new platforms emerge and audience behaviour shift. The express speed of such transformations have posed challenges for many businesses to cope and adapt. Brands today need strategic guidance, possibly the insights of someone, who has extensive hands-on experience in dynamic digital transformations. In that context, we managed to catch up with Mr. Prosenjit Das, the Managing Director at Comval and a co-founder of CITS, to get an overview of his strategies, and adaptive approaches.
