The launch focuses on building a strong foothold in the high-protein, no refined sugar on-the-go meal segment, targeting increasingly health-conscious consumers 

New Delhi, 21 April 2026: Doctor’s Choice, a clean-label FMCG brand focused on high-protein everyday nutrition, today announced the launch of its Protein Muesli with 25g of protein per 100g, zero refined sugar, and a fully clean-label formulation. Simultaneously, the brand unveiled Indian cricket star Arshdeep Singh as its exclusive brand face in the FMCG segment, this alliance will position Doctor's Choice at the forefront of India's fast-growing functional food and wellness space.

Amid growing demand for convenient yet nutritious snacking options, millions of Indian consumers still struggle to find products that offer high protein without compromising on taste or clean ingredients. Doctor's Choice Protein Muesli is engineered to close that gap. Crafted from a multigrain, nut, and seed blend with natural chocolate and no artificial flavors, the product also features crunchy protein balls for added texture, making it an on-the-go solution for breakfast, a pre-workout meal, or a between-meals snack.

The association with Arshdeep Singh is a strategic extension of the product launch, aligning the brand’s positioning around consistent performance, clean nutrition, and an active lifestyle. As part of this collaboration, the brand will roll out integrated campaigns across digital platforms and television, designed to build salience among Gen Z and fitness-conscious audiences.

Ankit Jha, Founder and CMO, Doctor’s Choice, said, “This is a dual milestone for us, introducing a product that reflects where consumer demand is headed, while bringing onboard a personality who embodies consistency and performance. Our focus is on building a category where high-protein, clean-label nutrition becomes an everyday habit.’’

Nupur Jha, co-founder and COO of Doctor’s Choice, added, “Consumers today are far more aware of what goes into their food. With our Protein Muesli, we offer products that are high in protein, free from unnecessary additives, and designed for everyday consumption. Our association with Arshdeep Singh helps amplify this message in a relevant and relatable way."

Arshdeep Singh said,“ Performance starts with consistency, and that includes what you eat every day. For me, nutrition needs to be simple, clean, and effective. Doctor’s Choice Protein Muesli fits naturally into that routine.”

Doctor’s Choice aims to accelerate adoption in the high-protein FMCG segment while expanding its distribution footprint and building a broader portfolio of clean-label, functional foods for Indian households.