In an exclusive conversation with Piyush Gupta, the visionary CEO of Vosmos, we explore how the company is redefining immersive technology to make virtual environments scalable, accessible, and highly personalized for a range of industries.
From real estate to hospitality and events, Vosmos is breaking new ground with its no-code platform, driving sustainability, and using AI-driven insights to provide users with customized, engaging experiences. Read on as Gupta shares insights into how Vosmos is positioning itself at the forefront of the immersive tech revolution.
1. How is VOSMOS redefining immersive experiences to make them more scalable and accessible across industries like real estate, events, and hospitality?
Through a no-code/low-code platform, VOSMOS enables businesses to create virtual environments effortlessly, without requiring deep tech expertise. The platform’s cross-device compatibility spanning web, mobile, and VR ensures it reaches a wider audience. With modular, plug-and-play templates, industries such as real estate (virtual walkthroughs), hospitality (digital twins), and events (3D expos) can quickly scale. Built on a cloud-based infrastructure, VOSMOS guarantees global access and high concurrency, eliminating latency issues. Its adaptability across industries further drives adoption, making immersive solutions available to a broader range of sectors.
2. In what ways does personalization play a role in the design and delivery of VOSMOS’s virtual environments?
VOSMOS customizes the user journey, tailoring paths based on individual profiles or event goals. Dynamic content like personalized banners, product placements, and pop-ups—adjusts according to user behavior and preferences. AI-powered recommendations direct users to relevant content, spaces, or booths, ensuring they engage with what matters most to them. As users interact, VOSMOS gathers insights to adapt to the environment, creating increasingly relevant experiences. Localized elements, such as language and design, ensure each user feels at home, no matter their region.
3. Can you walk us through how AI and data insights are integrated into the VOSMOS platform to enhance user interaction and decision-making?
VOSMOS utilizes a real-time behavioral analytics dashboard to track visitor actions—like clicks, time spent, and areas of interest. AI chatbots and virtual concierges guide users through tailored experiences, creating engaging interactions. Predictive analytics help VOSMOS suggest next steps, such as recommending relevant content or networking opportunities based on user behavior. Sentiment analysis assesses visitor emotions during interactions, allowing VOSMOS to adjust content in real-time for maximum impact. The platform’s integration with CRM and marketing tools ensures ongoing engagement through data-driven retargeting.
4. Sustainability is a key pillar for VOSMOS. How do your virtual solutions contribute to reducing environmental impact while delivering high business value?
By enabling virtual events and property viewings, VOSMOS minimizes the need for travel, reducing carbon emissions associated with physical presence. The platform’s use of reusable 3D assets means environments can be updated, not rebuilt, promoting sustainability. VOSMOS also supports paperless operations, replacing printed materials with immersive digital content. Its energy-efficient cloud infrastructure minimizes energy consumption, aligning with eco-friendly practices. With the extended lifecycle of virtual environments, VOSMOS helps businesses maximize ROI while minimizing environmental footprints.
5. As a leader in the immersive tech space, what future trends is VOSMOS preparing for, and how are you positioning the brand to stay ahead?
The platform is investing in spatial computing and XR technologies to create even more natural, immersive experiences. AI-powered hyper-personalization will further enhance user experiences, with content adapting in real-time to individual preferences. VOSMOS is also focusing on interoperability with metaverse platforms, ensuring seamless cross-platform connectivity and digital identity portability. Digital twins are becoming a key focus, with applications expanding into real estate, hospitality, and manufacturing. Finally, VOSMOS is fostering a community-driven approach by allowing users to co-create and customize their environments, strengthening engagement and brand loyalty.