Bollywood actress Kriti Sanon is transitioning from being the face of silver jewellery brand Giva to a corporate stakeholder, infusing her own capital as a strategic investor.

The announcement deepens a partnership that began with GIVA's recent 360-degree campaign, "Style, Sealed in Silver", which positions silver jewellery as an everyday vehicle for self-expression rather than just occasion-driven wear.

Kriti Sanon, Actor & Strategic Investor said, "What drew me to GIVA was never just the jewellery, it was the conviction behind the brand.

From the very beginning, GIVA understood something that many miss: that young India doesn't want to be dressed, they want to express.

And GIVA has built a language for that. By the time we started discussing a partnership, I already believed deeply in the vision…

As an investor, I'm here to help shape what it becomes, bringing my instincts around fashion, storytelling, and design to a brand I genuinely believe in."

Ishendra Agarwal, Founder of GIVA said, "Kriti joining GIVA as both ambassador and investor marks a strategic milestone for the brand.

She strongly resonates with the new generation of consumers-confident, expressive, and deeply individualistic-that GIVA is building for.

Her investment reflects a shared belief in our long-term vision and the future of design-led fine jewellery in India."

Founded by Ishendra Agarwal, Sachin Shetty and Nikita Prasad, GIVA has scaled from a single storefront to an omnichannel ecosystem operating across India and Sri Lanka.

Editor's Note

GIVA started off in 2019 as an affordable silver jewellery to capture a massive market gap: young, working women wanting stylish daily-wear instead of heavy, occasion-led gold jewellery.