Lyfe Hotels & Resorts Appoints Smruti Ranjan Sahoo as Liaison & PR Manager

Lyfe Hotels and Resorts has appointed Smruti Ranjan Sahoo as Liaison & PR Manager, strengthening its communication and stakeholder engagement capabilities as the brand continues to expand in India.

In his new role, Smruti Ranjan Sahoo will oversee liaison activities, public relations, and stakeholder engagement. His responsibilities include managing relationships with government authorities, regulatory bodies, media, and local partners, as well as supporting compliance and coordination across operations.

He brings extensive experience in hospitality management, having held senior leadership roles across multiple properties. Most recently, he served as General Manager at The World Hotels and Resorts, where he was responsible for overall operations and strategic direction.

Prior to this, he worked as General Manager - Operations at Hotel Vanya Vilas Private Limited, overseeing day-to-day operations and business performance. He also served as General Manager at Puri Club, managing operations and guest services over several years.

Earlier in his career, he gained operational experience in the food and beverage function as Food & Beverage Manager at Cidade de Goa.