“You have everything that you need to shine; all you need to do is break the barrier of self disbelief.”
For centuries, diamonds have been marketed as a symbol of love that lasts for eternity. But hidden behind the shine of diamonds are stories of conflict, corruption, and colonialism. Ms Ankita Gupta, the founder, and owner of syndiora, wanted to pour life into her idea of how every girl should be able to adorn a diamond without being tied up in the hustle and bustle. She thrived to break through the dark myths that engulfed the diamond dream of every woman through time and tide. .
Ankita boasts years of experience in gemological laboratories and later took a massive interest in diamond and gemstones study and contributed to industry-leading Lab-Grown Diamonds.
She wanted the LGD market in India to grow for the betterment of the environment and also to make people more aware of it by understanding the various benefits of the same.
Later in 2017, Syndiora was born with a lineup of lab grown diamond jewellery without exploiting the natural resources.
"As I was the first generation of my family to start the fine jewellery brand people at the initial stage of the business, people didn't support the dream of opening as lab Grown diamond jewellery company" Ms. Ankita Gupta
Her father was her greatest inspiration, who always supported her through every thick and thin of her journey to fulfil her dreams. Being from a male-dominating industry, she started a company led by a woman with an amazing and dedicated team of women.
The main goal at syndiora is to build a world where people uncompromisingly relish the luxury of diamonds with a sense of awareness towards the world. Syndiora specialises in rings, pendants, and earring exclusively. At Syndiora, it is about every little aspect that makes a piece of jewellery a treasure to behold. Along with wedding jewellery, solitaire jewellery, engagement rings, people can get pre manufactured set for their special occasions as well. It's like a one step solution from customization, personalisation and getting the piece they want.
"Keep an open mind and keep learning. Be determined to work on it and give your best to achieve what you dream of" Ankita Gupta.
Now syndiora has reached many hearts by its e-commerce websites. Innovation fuels Syndiora’s ability to push boundaries to provide the most beautiful and scientifically-advanced lab-grown diamond jewellery to people.
Today when everything is online, purchasing diamond jewellery with ease and comfort has become a reality. The brand ships across India and takes only around 5 to 7 business days to reach the customer's location.
The best-selling collection so far is the designer collection as it is inhabited by Indian culture and very exclusive to wear on any occasion. They are now just a click away, check them out now on their website, Facebook, Instagram page. Don't forget to share in the comment section about which is your favourite piece from their collections.