People buy the real relations, stories, and magic you create with your content
Life ushers with so many twists and turns. Though passionate about writing, Jhilmil, a corporate professional and the founder of a Parenting and Finance blog, Mommyinme never expected Blogging and Influencing as a career choice. She had forayed into Social media and started her blog to connect with new moms like her and create a small community. This passion of hers turned soon into a career choice as she quit her full-time corporate job despite having 10 years of professional experience working with telecom behemoths.
Q1. How did the idea of starting your own blog come across?
Well, the writing was always in my DNA. During my teenage years, it was confined to my personal diary. In the year 2014, just after the birth of my baby, I started my blog on WordPress and forayed into Social media sharing my travel and motherhood experiences. I joined Instagram as @hellomommyinme and gradually, I started building a small community of moms where we used to exchange our thoughts openly. Boosted by their feedback, I got myself a domain and switched to self-hosted sites, one for Motherhood (mommyinme.com) and another for Travel. I continued with my professional job and in mid-2017, I quit my 10 years of professional career at a managerial level. And since then, I’ve enjoyed my blogging journey!
Q2. This space has become a lot cluttered recently, how do you create a difference via your content?
Well, I believe in the magic of creating relations with some real people. As people buy the relations, stories, and magic you create with your content. Indeed this space is becoming cluttered, with everyone gunning to get the tag of an "Influencer”, but there is a lot more to this space. You need to be “real" and keep curating content that touches the right chord of audiences.
I believe that personal touch with a tinge of Innovativeness, honest unbiased opinions, an optimum dose of your thoughts on the current topics, and keeping the right equilibrium between sponsored post / unsponsored posts is what works in this space. I love to call myself a story-teller and that’s what my audience has loved.
Q3. Share with us one instance that made Blogging feel worth it
Once you have a community, this space can be used in a much better way. I remember how my one post made a difference to a Cerebral Palsy child. His parents had been trying to raise funds for his recurring treatment and I decided to write the story and help them out after a complete evaluation.
Honestly, it surprised me when hundreds of people reached out and contacted them to lend support for the cause. That day made me realize the real power of my Blog and social community. When words make an impact on someone’s life, it is a thousand times more than receiving an award!
Q4. According to you what are the most fun and the hardest part of being a Mommy Blogger?
The most fun part is that I get to work with my family and my child. At times, we are baking and then doing experiments, and such moments are always fun. That’s the best part of being a mom blogger for me. It keeps me closer to my child.
Well, just like other professions, this tag of “Mom Blogger” has a great responsibility attached to it. According to me, the hardest part is partnering with the “right brand”. As you get established, multiple brands approach you for their promotions. I’ve seen Mommies promoting supplements for children, whereas I’m completely against it. I believe that one needs to understand complete facts, brand ethos before collaborating. Our audiences look up to us and being judicious is very important.
Yes, monetization is important, but cascading the right information is equally important.
Q5. What is that one thing you love the most about Blogging?
Well, quitting my corporate job wasn’t easy. But gradually, blogging opened up ample
opportunities. What I love the most is that building connections with people and always adding interesting elements to my content. This field always keeps you on your toes, you need to always wear your thinking caps and keep on experimenting.