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Starbucks Korea has experienced a sharp decline in sales after a promotional campaign that appeared to reference the military's violent crackdown on pro-democracy protesters in 1980 sparked widespread backlash, a Shinsegae Group official said on Tuesday.

<p style="margin-top: 0px;" >The coffee chain, operated in South Korea by Shinsegae subsidiary E-Mart, has come under growing criticism over its &apos;Tank Day&apos; campaign, which used tumblers to mark the anniversary of the May 18 Gwangju Uprising, a pivotal pro-democracy movement that was brutally suppressed by the military government using troops and tanks.</p><p><b>Shinsegae Group Chairman Apologised </b></p><p>In a press conference on Tuesday, Shinsegae Group chairman Chung Yong-jin made a public apology and asked people not to take out any anger on Starbucks Korea employees and frontline staff.</p><p>&apos;I take it very seriously that <a href="https://m.dailyhunt.in/news/india/english/strat+news+global-epaper-stratnew/tank+day+backlash+forces+exit+of+starbucks+korea+head-newsid-n712803821" style="text-decoration:none; color:#036C8F;">Starbucks Korea&apos;s</a> inappropriate marketing hurt and angered many people,&apos; Chung said. &apos;I will take all responsibility for the incident.&apos;</p><nh-chunk-delimit />

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<head><link rel="icon" href="data:,"></head><nh-chunk-delimit /><p><b>&apos;Serious Flaws&apos; Exposed</b></p><p>Starbucks Korea&apos;s e-commerce team organised the campaign and received final approval from team leaders and executives, the official said.</p><p>The investigation had not been able to conclude whether there was intentional wrongdoing, but the incident exposed serious flaws in Starbucks Korea&apos;s risk management framework, the company said.</p><p>The e-commerce team had been overly focused on sales amid a large volume of weekly promotional events, leading staff to approve the campaign without proper review or legal scrutiny, it said.</p><p>Starbucks global headquarters in the United States was aware of the gravity of the situation and had been receiving updates on the investigation and the company&apos;s response, it added.</p><p>Shinsegae fired the head of Starbucks Korea last week after apologising over the campaign. Starbucks Global also apologised and said an investigation had begun.</p><p><b>(With inputs from Reuters)</b></p><p>
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#Latest News

Controversial 'Tank Day' Marketing Hits Starbucks Korea Sales And Reputation<br>#DH_SHARE_URL#<br><br>By Strat News Global via Dailyhunt

Controversial 'Tank Day' Marketing Hits Starbucks Korea Sales And Reputation

https://stratnewsglobal.com/asia/south-korea/controversial-tank-day-marketing-hits-starbucks-korea-sales-and-reputation