Sunday, 08 Aug, 6.49 pm Tamanna Sharma

Amama: The jewellery that reflects timelessness

In India there are different kinds of people who have different ways of styling up and accessorizing themselves. Accessories can completely change the outlook of our outfits and people love experimenting with them. One can make a bold statement with it on the other hand one can use minimalistic jewelry to bring a spark to their attire. Either way, people love experimenting when it comes to jewelry. But when we think of buying our mind automatically goes to the typical local shops. There is barely anyone who sells it online or is accessible easily. This is where Amama steps in with their handcrafted statement jewels are shipped all over India.  .

Being an entrepreneur in India is not an easy task at all. Being a woman entrepreneur she kept on working hard to achieve her dreams. Her grandmother, whom she called 'amma' used to love jewelry. Being a designing student and coming from a business family, Nikita Gupta started her own brand Amama in 2017. The name AMAMA came from the word amma, referring to her grandmother. 

Nikita wanted to open a brand where there would be lightweight, aesthetic jewelry. From tribal, cultural jewelry to authentic traditional jewelry, she made Amama a one-stop brand for ethnic jewelry concerns. She presents these ethnic wears in a commercialized form to encourage people to wear them anywhere and everywhere and give their outfits a different charm. The handmade intricate detailing and designing are done to make sure the jewelry stands out and makes a statement. They have jewelry for everyone who loves accessories. 

They have an enormous amount of collections to choose from ranging from premium brass jewelry, pure silver jewelry, hand-embroidered jewelry, afghan antiques, contemporary tribal jewelry, semi-precious crystal jewelry, and much more. Their collection includes earrings, neckpieces, sets, anklets, nose rings, and even bracelets. 

Their current best seller is the collection Rangrez. People have loved the design so much that some stores have started copying the design. It is saddening as well as flattering too. 

AMAMA has a variety of exotic and premium collections which you will not find anywhere. Their products are impeccable. Shipping worldwide, AMAMA is making its way to the top and providing quality accessories to its customers.

I have also linked the website and the social media handle so that you can keep yourself updated on the latest offerings.

Disclaimer: This story is auto-aggregated by a computer program and has not been created or edited by Dailyhunt. Publisher: Tamanna Sharma