Hyderabad: TalentSprint, an Accenture company, and IIM Jammu have announced a strategic partnership to launch a four-year eBBA (Honours) degree programme designed to combine academic rigour with real-world industry relevance at the undergraduate level.

As digital technologies, data and artificial intelligence reshape how organisations operate and create value, employers are increasingly seeking graduates who combine strong business fundamentals with technological awareness, applied problem-solving skills and professional agility. Traditional undergraduate business programmes often struggle to keep pace with these evolving expectations.

To address this gap, TalentSprint has partnered with the Indian Institute of Management (IIM) Jammu to launch a four-year eBBA (Honours) degree programme. The collaboration brings together IIM Jammu's academic leadership and TalentSprint's learning expertise, embedding industry relevance, career preparedness and experiential learning into a rigorous IIM-led curriculum.