Friday, 07 Jun, 10.51 am The Better India

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Bengaluru Firm Invents Eco-Friendly Flex to Fight Plastic Pollution!

Living in India, you would have come across huge billboards or flexes everyday. From highways to markets, the flashy material is used by advertising companies to draw people's attention. Any wholesale or major market you visit will find numerous advertisements, names, images and banners, which have been placed there to attract as many customers as possible.

Psychological impact aside, these flex boards also have hazardous effects on the environment.

Also known as 'Poison Plastic', the flexes are made from a material called Poly Vinyl Chloride (PVC), a synthetic plastic polymer.