Tata Motors is reportedly exploring a partnership with Chinese automaker Chery Automobile to strengthen its premium electric vehicle (EV) plans for its upcoming Avinya brand.
The move could help India's largest EV maker overcome delays and bring advanced electric technology to the market faster.
According to the latest reports, Tata Motors is having discussions with the Chinese automaker regarding a licensing agreement that would allow it to use Chery's advanced EV platform. The architecture was developed through Chery's joint venture with Jaguar Land Rover (JLR) in China and could serve as the foundation for future Avinya electric vehicles.
If the deal is finalised, it will help Tata Motors to accelerate its premium EV strategy at a time when competition in India's electric vehicle market is increasing rapidly.
Avinya EV Launch
As per reports, Tata Motors is planning to manufacture at least two premium EVs under the Avinya brand. The first model is expected to launch in 2027, while the second model could make a debut in 2029.
The car-making company is likely to begin by importing completely knocked-down (CKD) kits from China and assembling them in India. However, over time, Tata Motors plans to increase local sourcing and manufacturing that will help in building a stronger domestic EV supply chain. Once the deal is completed, the production is expected to take place at Tata Motors' new manufacturing facility in Tamil Nadu.
Why Tata Motors Needs a New EV Platform
Tata Motors had originally planned to build the Avinya range on Jaguar Land Rover's Electrified Modular Architecture (EMA). However, JLR later dropped its India-based EMA plans, forcing Tata Motors to rethink its strategy.
The proposed Chery platform could act as a bridge solution, allowing Tata Motors to launch premium EVs while continuing work on its own long-term electric vehicle architecture.
The timing is important for Tata Motors as electric vehicles currently account for around 14% of the company's total sales, and it aims to increase that figure to 30% by 2030.
However, delays in launching premium EVs have allowed rivals to expand. Companies such as Mahindra & Mahindra and JSW MG Motor India have been steadily growing their EV portfolios, increasing competition in the segment.
Chinese EV Technology Becoming More Important
The potential Tata Motors-Chery collaboration reflects a wider global trend. Many automakers are turning to Chinese EV technology to stay competitive, thanks to China's leadership in battery and electric vehicle development.
While India continues to maintain strict rules on Chinese investments, Indian automakers are increasingly using Chinese technology partnerships to gain access to advanced EV platforms.
For Tata Motors, the proposed Chery partnership could be a strategic short-term solution that helps keep its Avinya project on track. By leveraging proven EV technology, the company may be able to launch premium electric vehicles sooner while developing its own future-ready platforms for the long term.